Orchestra AI

Brand Book powered by Orchestra AI

Orchestra AI logo

Orchestra AI

Play every instrument in your marketing symphony.

Orchestra is an AI-powered extension of your digital marketing team. Bring your logo, palette, competitors, product and company information. Orchestra will generate content marketing, social media posts, paid ads, email, and more. Once you review, edit, and approve, Orchestra pushes your content to all your channels, and delivers performance reports to show you how you're doing.

Founded
2023
Contact
hello@orchestra-ai.com

Colors

Format
Click any swatch to copy
Pantone
541 C
Tints & shades
Pantone
123 C
Tints & shades
Tints & shades
Tints & shades

Typography

Open Sans

Google Fontsbody

The quick brown fox jumps over the lazy dog.

400
HTML <link>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Open+Sans:ital,wght@0,400&display=swap" />
CSS @import
@import url("https://fonts.googleapis.com/css2?family=Open+Sans:ital,wght@0,400&display=swap");

Aileron

Google Fontsheading

The quick brown fox jumps over the lazy dog.

700
HTML <link>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Aileron:ital,wght@0,700&display=swap" />
CSS @import
@import url("https://fonts.googleapis.com/css2?family=Aileron:ital,wght@0,700&display=swap");

Use these fonts

CSS variables
:root {
  --font-heading: 'Aileron', sans-serif;
  --font-body: 'Open Sans', sans-serif;
}

Logos

Isotype

Isotype — Mono on dark
Mono on dark

Horizontal lockup

Horizontal lockup — Mono on dark
Mono on dark

Vertical lockup

Wordmark

Brand voice

Tone: humor: funny, respect: respectful, formality: casual, enthusiasm: enthusiastic.

Target grade level
10
Reading ease
52

Characteristics

provocative

We try to take a stand on issues, and always have a viewpoint to offer.

Do
  • Have data to back up a stated position.
Don't
  • Be offensive to individuals or groups.

thoughtful

We write with the audience's goals in mind, and make sure they understand what they should take away from each statement.

Do
  • speak directly to the reader.
Don't
  • use passive voice.